HUGO BOSS AG head of digital excellence Sebastian Berg says incorporating Adobe Substance 3D into the company's product design and development processes has unlocked a new level of creative freedom for the HUGO BOSS team. The desktop and VR tool enables a vast range of creative possibilities, including creating concept art, sketching and prototyping, crafting detailed characters or props, or even sculpting an entire scene. Substance 3D Modeler: Adobe says Modeler introduces an intuitive approach to 3D modelling that frees users from previously complex and technical constraints. In addition, the latest update to the Substance 3D Plugin for Unity enables artists to load, apply and modify Substance parametric materials directly inside the Unity engine, a development platform for creating 2D and 3D multiplatform games and interactive experiences. It helps save users time and eliminates numerous steps needed to create texture and design variations and 3D effects. Substance Materials Plugin in Photoshop: This joins an existing plugin for Illustrator, which Adobe says is already used by hundreds of thousands of Illustrator users. A new Substance 3D Automation Toolkit provides features for automating Substance files-based tasks. Substance 3D Materials SDK: Adobe says this allows developers to write their own plugins and use the Substance 3D Material and Model engines inside other applications. Native Apple M-series chips support for Substance Painter, Designer and Sampler: Adobe says this enables 3D content creators to work faster than ever. "These innovations provide new superpowers to the rapidly growing number of creative people using Substance 3D."Īdobe says Substance SD tools have seen a strong 100% year-over-year growth, with hundreds of thousands of monthly active users. "That means that creative artists with expertise in 3D have a wealth of opportunities," he says. Adobe has announced major updates to its Substance 3D suite of tools and services, including a 3D Materials SDK for developers and native Apple M-series chips support for Painter, Designer, and Sampler, while also taking further steps into the metaverse.Īdobe Creative Cloud chief product officer and executive vice president Scott Belsky says smart brands are getting metaverse-ready by growing their 3D and immersive content creation capabilities.
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